"Lucas and his crew at PURE Entertainment were absolutely incredible at my daughter's bat mitzvah this weekend. From the moment I met Lucas he was full of positive energy, which continued throughout our experience with PURE. The staff were so professional, friendly and relaxed while setting up for the night and throughout the event itself. They worked with us and the venue coordinators very respectfully. On stage, they are non-stop fun. Lucas, Paul and the dancers kept 90 kids engaged and entertained for hours with music, games, surprises and more. Lucas was available for any questions or help, at any time. He is trustworthy, honest and most of all, cares a great deal about designing a successful party with your style in mind. Thank you PURE. My daughter was so happy! It was PUREFECT!"

"This year's Pajama Jam at our school was out of this world thanks to Lucas our DJ, and Martin, the dancer that led the students. Lucas made the school gym look like a completely different atmosphere and had EVERY STUDENT engaged and moving! Not only was it FUN but it was meaningful and made a world of difference in terms of self-esteem for a lot of the students. Lucas knows how to relate to people of all ages and all walks of life. We highly recommend him and his team for any school function, event or fundraiser."

"Lucas and MC Paul exceeded our expectations.  The professionalism of the team at PURE Entertainment was fantastic.  Lucas guided us throughout the whole process and delivered a slam dunk.  Pricing was highly competitive and the quality was top notch.  I would not hesitate to book with PURE again."

"We can't thank Pure Entertainment enough for helping make an absolutely fantastic party for our son. They were responsive, professional, and made the whole evening so much fun. All our guests had a blast and went out of their way to tell us how much they loved DJ Paul and the whole crew. Our daughter has already asked for Pure (and DJ Paul) to do her Bat Mitzvah in 3 years. Thanks soooo much for everything!!"

"Lucas and his team were incredible at my daughter’s Bat Mitzvah. They had so much energy and had everyone on the floor from young to old. Paul (DJ), Sean and dancers were so fun much fun, everyone had a blast!!!"

"Paul exceeded our expectations! He got our Members dancing all night long-- even those who are usually shy or hold back were having a BLAST. Such an amazing time with Paul!"

"DJ Paul and PURE entertainment were a delight to work with from the get-go. From the meeting at our home, and his kind nature and his staunch professionalism, DJ Paul was the perfect addition to our celebration. Our guests were entertained the whole night through, and Paul kept the lines of communication open all night long. I highly recommend Paul and PURE Entertainment for your event!"

“Lucas, as Karen and I our reflect back on our celebration last night, we want you to know how happy we are about having chosen you as our DJ. You made it so easy for us and you did a fabulous job of knowing the audience and then delivering your energy and spirit to what was a magical night for us. You also seamlessly helped in the delivery of all of the memorable surprises we all got to enjoy. It is not only us that we're happy....most importantly we received numerous compliments about your choice of music from many our guests. You were truly a joy to work with!”


"It was really quite the pleasure having you at our wedding, you, simply said, just CRUSHED IT! Thank you so much for being a part of our special day."


"Just wanted to let you know that you made our evening such a success. You had such a sense of energy and that flowed out into the crowd. Everyone commented on how good you are and how much fun they had. I thank you from the bottom of my heart. You were fantastic." 


"Lucas did an absolutely amazing job for our wedding. He was able to read the crowd and adapt the music so everyone and every age group danced the night away. He responded to our emails very promptly and always had a happy and professional demeanour.  If you are looking for a very nice and talented dj then look no further.”


"It was so amazing working with It's Pure Entertainment for WorldPride this weekend!! You guys did an incredible job and kept the crowd very hyped up all weekend long! Thank you so much!" 


"Now that everything has settled, we just wanted to take this opportunity to say a HUGE thank you for facilitating the Bridgepoint Blazing Paddles Pep Rally for us last week. You guys did an incredible job! It was soooo much fun and the energy that you brought and created was AMAZING!  We also wanted to thank you for being so wonderful and accommodating during the weeks prior to the Pep Rally. This was our first time trying to organize an event like this (as you already know) so your flexibility, advice and encouragement was greatly appreciated!  The Pep Rally was a HUGE success and there is no way that it would have been possible without you guys! People were still talking about it (and you!) a week later. We hope to have the opportunity to work with you again in the near future! With sincere gratitude"


"Lucas! You did an awesome job my friend! Thank you so much for stepping in and playing the best tunes and entertaining the children before we gave away the Z1035 car! You are so talented! PURE ENTERTAINMENT!! LOVE YA!!"


"Lucas Margulis and It's Pure Entertainment - Thank you so much for everything you did to help create the most amazing and magical night of Charlotte's life! You were and are incredible - it had to be the best bat mitzvah party ever, and it's all thanks to YOU!!!"


"I can't tell you how many people commented to me on how amazing you are! They said that they would like to bottle your energy and take some for themselves. Everyone was asking your name... getting ready to book their simcha's. And the mommies had a few comments of their own, of a slightly different nature! " 


"Lucas was the best DJ I have ever worked with.  He had orchestrated an event that was spectacular each step of the way.  From the way he arranged my son's entrance into the room, to the energy he displayed throughout the evening, he carried that party all night long.  Truly, all the guests commented about him, he didn't stop dancing and rousing everyone!  He was constantly "on", and I believe the adults danced as much if not more than the kids!  He is kind and well versed in his profession, all in, an absolute pleasure to be around. I certainly hope you get a lot more business out of this party; you all deserve the success you enjoy. Thank you for giving us a night we will remember forever." 


"Lucas Margulis sure knows how to throw an amazing party! His attention to detail and individualistic approach are superb.  He and all his dancers have such incredibly high energy; they had everyone at my son's Bar Mitzvah having a great time on the dance floor.  He was so well organized, and so approachable, that I had the utmost of confidence that this would be a fantastic event.  Thank you to Lucas and all for an unforgettable night!" 


"Thank you so much for making last night such a fabulous party! Adam was so thrilled and I know he had the best time (as did Corey and I) thanks mostly to you and your crew! It was an awesome party! Just wanted to let you know how incredible we think you are! Someone commented that you were one of the best MCs they had seen (and knowing who it came from that is a real compliment/pretty impressive!)."


"Orly had the most incredible bat mitzvah celebration last night. This celebration was the success that it was because of Pure Entertainment's incredible energy. What an amazing team. Thank you so much to Paul Risman our DJ extraordinaire you were truly fantastic, to the most fabulous dancers Jeremiah, Dwight, and O'Brian and of course to our superb and exceptional MC Lucas Margulis you guys went above and beyond and out did yourself. Orly was so happy and you made her night!!! Thank you so much." 


"He was so well organized, and so approachable, that I had the utmost of confidence that this would be a fantastic event.  Thank you to Lucas and all for an unforgettable night!"


"I can't tell you how many people commented to me on how amazing you are! They said that they would like to bottle your energy and take some for themselves."


"Pure Entertainment made the party what it was, I only supplied the guests. I can't believe how late everyone was dancing, and how jam packed the dance floor was, ALL NIGHT LONG. It was absolutely phenomenal!"


"No words to describe how much I loved working LUCAS...: everyone should use him, The complement but I received after all of that will more than words could say he rocked the party his team rocked the party and I can't tell you how much I love having them with us"


"Lucas was amazing to work with. His energy kept everyone dancing the whole night! We have received many compliments on how incredible he was at keeping the crowd entertained. He was able to share great ideas with us before and during the night which as so helpful!"




Having a party is fun – planning one should be too! PURE makes having and planning an event seamless and stress free! Our professionally trained team of technicians work closely with you to ensure that your event meets every one of your requirements from video production to lighting and audio. When planning your event, our trained professionals can adapt our audio visual and entertainment packages to suit your specific needs.


With PURE, you will always receive the prompt, courteous, and professional attention that you deserve. Trust our experience and become one of our many satisfied customers. Let PURE custom-tailor a package that exceeds your expectations. Need music videos?  We also offer Video Dance Parties

all across Toronto, Ontario.

Some of our services offered include:

Staging, Video Screens, Up Lighting, Pin Spot Lighting, Draping, Gobos, Video Mapping, Dance Floor Lighting and Special Effects.



PURE is Toronto's best source for unique and creative forms of entertainment for your next event . Whether you're planning a wedding, corporate event, or something entirely different – our trained professionals can adapt our entertainment packages to suit your specific needs. Our services range from Holiday Celebrations, Engagements, Bar/Bat Mitzvahs, Baby/Bridal Showers, Stags/Stagettes, Surprise Parties, Birthday Parties, Sweet Sixteens, Boat Cruises, Charity Events, Galas and much more! We reserve events up to 36 months in advance. Dates fill up quickly, so be sure to book early!  Let us help your next event a memorable one!    



Our Host’s (MC’s) have been hand picked, we focus on hosts that exemplify traits such as friendliness, positive energy and excitement. All PURE host’s are professionally trained and experienced and concentrate on engaging all guests at events. PURE host's strive to bring enjoyment, and engage with all partygoers so create an unforgettable event.


Our team of Interactive Party Animators take function to the next level with high energy dances to fun games that engage all your guests. Our team are trained to ensure an unforgettable experience for our clients.  Our party animators's are able to host any type of party with the same level of professionalism and infectious, energetic enthusiasm.


DJs at PURE are provided a full collection of licensed music – from the hottest hits of today to the oldies and classics of yesterday – and are equipped with musical knowledge sure to keep crowds of all ages dancing all night!  


DJs at PURE are provided a full collection of licensed music videos– from the hottest hits of today to the oldies and classics of yesterday – and are equipped with musical knowledge sure to keep crowds of all ages dancing all night!  


Our Dancers have all been hand picked, providing you with only the best professional dancers the industry has to offer.  Our dancers have performed in music videos and live concerts for artists such as Drake, Rhianna, Justin Bieber and other talented artist. They also bring positive energy and create a wonderful environment for your guest to want to dance and just enjoy themselves. Our team of personable and friendly dancers focus on engagement with all clients and all partygoers.


We have an incredible team of live musicians, singers and live entertainers who can add an amazing element of live performance to any function or gathering. Our team of professional musicians, singers and entertainer work tirelessly to ensure every guest is entertained and there is a strong positive energy in every live performance. 


Imagine a live drummer and a DJ mixing back and forth at your wedding reception – all while creating one of a kind blends of all of your favourite genres of music. A tailor-made musical experience for couples that crave originality beyond the status quo. Trying to decide whether to hire a DJ or Band? You don’t need to.


Have someone famous appear at your party.  Great for guests to have a chance to meet and take a photo with a celebrity.  From your favourite actor, athlete or musician, we might be able to get them for your next event.



Our packages are designed to accommodate anything from intimate gatherings to incredible high-energy parties. Regardless of where your event is taking place – a banquet hall, a restaurant, your backyard – PURE will create a customized package that work for you.  We are happy to customize our services to help deliver your vision and fit your budget. Located in Toronto, Ontario but we entertain all across Canada.